Tri-Town School Union

Tri-Town School Union

Reaching out to the parents, community members, staff and students of the Tri-Town Community

The Ti-Town School Union serves the elementary schools of Boxford, Middleton, and Topsfield, Massachusetts. A Central Office includes the Superintendent’s Staff which serves 6 elementary schools over the 3 towns.

The initial challenge was to unify the branding presence on their website was was designated as the preferred contact access. Our initial brand valuation revealed that it was necessary for the Tri-Town School Union to improve its image among the school community in order to meet its top goals of responsive and accurate communications.

Signature Graphics developed new strategies to unite the various schools and services, thereby strengthening the relations with the school community. A new branding communicated Tri-Town School Union’s refocused mission and updated the organization’s previous design. The use of blogs and database portals allows for immediate and frequent communication updates which can easily be made from any interface.

The brand colors and grid layout quickly present the unified, yet separate, elementary schools and the services provided by Central Office. The new visual system contributed significantly to the Tri-Town School Union’s brand awareness and its commitment

Now that’s how Central Office can unify a school community.