South End Community Health Center

South End Community Health Center

A leading choice for primary care

Since 1969, the South End Community Health Center (SECHC) has been serving families and individuals in Boston’s South End neighborhood with high-quality, culturally and linguistically accessible health care. Originally a pediatric clinic, SECHC has grown to become a full-service institution providing pediatrics, adult medicine, family medicine, obstetrics/gynecology, mental health, dental, eye care and WIC (Women, Infants and Children) to over 15,000 registered patients who average 65,000 patient visits each year.

SECHC is widely recognized for its outstanding preventive care strategies, especially those aimed at children and families; its cultural and linguistic accessibility (over 60% of the staff are bilingual/bicultural in Spanish/English); its deep community roots (53% of the staff is hired from the community, with an 85% Community Board) after 41 years.

By developing a design strategy and brand architecture, Signature Graphics created first helped it reorganize its brand structure. We put in place a brand identity concept, “We’re here for you.”

The brand color and grid layout correspond to the brand name and the focus on the new evening and Saturday morning appointments. The new visual system contributed significantly to SECHC’s brand awareness with promotional pieces developed in both English and Spanish.

SECHC is a welcoming resource to all.