United Way

United Way

Give. Advocate. Volunteer. Live United.

When you support United Way, you do more than reach out to people in urgent need now. You also support meaningful, lasting change that impacts everyone in our community.

We believe we have a responsibility, both to our donors and to the community itself, to ensure that the dollars people entrust to us are invested in ways that will produce the greatest measurable impact on lives, enabling our region to thrive. Our investment strategy unites our network of more than 120 partner agencies under a set of shared goals and ties our funding to the achievement of specific measurements, increasing our likelihood of driving substantial change in our region.

But as one of the many non-profits in the Boston area offering these valuable services, United Way had to stand out in order to succeed. After identifying United Way’s key strengths and differentiators, Signature Graphics helped build a consistent and relevant brand positioning, including direct mail campaigns, donor and volunteer recognition, magazines, brochures, invitations, award events, and “Invest in Children” license plate promotions.

Signature Graphics implemented the key idea across all touchpoints, helping to strengthen United Way’s relationship with donors, volunteers, and the community. This positioning was translated into a bright and hopeful identity to define United Way as a strong beacon of hope.