Sentinel Benefits

Sentinel Benefits

The power of employee satisfaction

Sentinel Benefits is a single resource to manage all employee benefits. Founded in 1987, it has grown to be the fourth largest benefit consulting and administration practice in Massachusetts.

Sentinel Benefits’ CEO had a vision to become a powerful brand. Sentinel’s group of companies had a complex brand portfolio, which comprised of several inconsistencies in terms of product and service brands.

Signature Graphics assisted in the creation of a branding strategy that included a unified brand architecture for all of the divisions of Sentinel Benefits. The new strategy successfully merged Sentinel Benefits.

We served as branding partner, working over the years on a variety of assignments, including corporate identity packaging, advertisements, employee incentive programs, promotional campaigns, website design and development, and collateral pieces designed for Sentinel’s client base.