Rwanda Outlook

Rwanda Outlook

Expanding our horizons

The Rwandan Genocide was the 1994 mass murder of an estimated 800,000 people in the small East African nation of Rwanda. It was the culmination of longstanding ethnic competition and tensions between the minority Tutsi, who had controlled power for centuries, and the majority Hutu peoples, who had come to power in the rebellion of 1959–62 and overthrown the Tutsi monarchy.

Signature Graphics focused on engaging the public with a meaningful positioning of “expanding our horizons.” By creating a strong branding strategy, we developed a corporate identity and photographic style that were used throughout the launch of this new nonprofit organization.

Signature Graphics is very proud to continue its branding work by creating the tools needed to transition new members to the Rwanda Outlook mission.