Pentucket Medical

Pentucket Medical


Pentucket Medical ExpressCare at RiverWalk is open seven days a week to help you when you are feeling miserable but can’t get right in to see your regular physician. You do not have to be a Pentucket Medical patient to be treated at ExpressCare.

Nowadays it’s usually impossible to get a same-day appointment with your primary care doctor. But a patient’s primary doctor does not have to be out of the loop: ExpressCare’s electronic medical record system ensures that the care provided as a walk-in patient will be shared with a regular physician.

For over forty years Pentucket Medical has been providing extraordinary health care to the residents of the Merrimack Valley. Signature Graphics developed a branding identity for the new ExpressCare walk-in-clinic by incorporating Pentucket Medical’s established brand recognition. The ExpressCare case is a strong example of how Signature Graphics’ creative process is not about designing a new logo for the sake of designing a new logo. It’s about leveraging and aligning existing visual identity elements around a new idea. Our creative process is about maximizing and enhancing existing equities wherever relevant and generating entirely new ones whenever needed.

Pentucket Medical ExpressCare has been designed to close the gap between primary and emergency care by offering prompt, unscheduled treatment for non-life-threatening illnesses and injuries.