Focus Lodging Group

Focus Lodging Group

Helping a brand to grow

Headquartered in Columbus, Ohio, Focus Lodging Group, LLC owns and operates a chain of hotels and resorts. The company offers boarding and lodging; hotel development and management; furniture and fixture procurement; yield and revenue maximization; employee and staff training; payroll analysis; and property sales and purchase services.

Additionally, it provides supply and purchase management, reporting and analysis, and human resource administration services. Understanding brand value is a critical measure of Focus Lodging Group’s organizational marketing and financial performance.

Brand value measurement is a rigorous process. Working closely together, we discussed and researched their brand and the behavior of their client base. For Focus Lodging Group, it was important for them to understand the key drivers of value including brand image and product quality. These insights validate the right course of planning and action for their brand.

Today, successful management is steering the value of their brands.