Compass

Compass Medical, P.C.

Changing lives

In the medical industry, brands change lives. Signature Graphics created an iconic visual identity system to unify Compass Medical’s services and products. We adopted the historical Compass logo as the starting point for the new corporate design, but built a system around it to heighten the brand’s emotional impact.

Our creative process is not about designing a new logo for the sake of designing a new logo. It’s about leveraging and aligning existing visual identity elements around a new idea. Signature Graphics enhances existing brand value wherever relevant and generates entirely new ones whenever needed.

By helping to shape the way customers perceive medical services, Compass Medical’s new visual identity and brand architecture effectively communicated the true meaning of its brand to all of its clients.