Cambridge Nutraceuticals

Cambridge Nutraceuticals

Redefining an entire industry

The term “nutraceuticals” was never used before this company started business in the 1990’s. “A nutraceutical is a product isolated or purified from foods, and generally sold in medicinal forms not usually associated with food and demonstrated to have a physiological benefit or provide protection against chronic disease.”

With a start-up business, building a strong brand architecture is vital to the success of future branding strategies. What started out as a few simple Glutamine products, quickly grew into a full line of OTC products targeting chemotherapy patients suffering from nausea.

Signature Graphics created all promotional media and packaging. Innovative approaches to new product development offered Cambridge Nutraceuticals a very clear understanding of its branding when it expanded its product line of supplements and formula.

It’s always a rewarding experience helping a client from a start-up business venture develop into an established leader in its industry.