American Juvenile Arthritis Organization

American Juvenile Arthritis Organization

Take control. We can help.

The Arthritis Foundation wanted to develop its regional conferences for their Juvenile Arthritis Foundations.

However, when reviewing the branding, we found the layering of messages was overly complex. We worked through the brand architecture and icons to create the brand identity for its regional annual conferences, including brochures, direct mail pieces, promotional items and branding strategies.

By clarifying the visual language and icons on all promotional media, branding became stronger and easier for the client to control.