A.G. Edwards

A.G. Edwards

A game-changing strategy for direct mail promotions

To market A.G. Edwards educational workshops and coures effectively, the client wished to create a powerful brand identity that would help increase customer transactions and profit.

An extensive evaluation of the industry revealed the dynamics behind the customer experience. We recommended a transformation in maintenance and service standards and a single brand identity for all workshops and courses.

In addition to cleaning up the branding and the brand message, we helped communicate the brand values by producing design guidelines.